PAREF Northfield's FORTIBUS is Best Publication

Business Mirror October 30, 2014 The prestigious Catholic Mass Media Awards (CMMA) honored for the 36th year the distinguished students, professionals and organizations that made use of mass communication in promoting Christian values among Filipinos.

The gala night of the CMMA’s 36th edition, successfully held at the GSIS Financial Center in Pasay City on Wednesday, carried the theme “Communication at the Service of an Authentic Culture of Encounter,” in support of  Pope Francis’s message during the World Communications Day on June 1, where he stressed the importance of human interaction amid the big technological advances in the past years.

“It is our hope that, by embracing this theme for the CMMA, we may encourage our mass-media professionals and institutions to strive to bring about a genuine human encounter and institutions where, in sharing our insights, sentiments and faith convictions, we may support and cooperate with each other in building a world where the Kingdom values of justice and love reign,” said Luis Antonio G. Cardinal Tagle, archbishop of Manila, in his message to the 36th year of the CMMA.

The Saint John Paul II Award, given to persons who use modern communication technology, was conferred upon Dennis Murphy, executive director of the Urban Poor Associates, for his work through media to push for the rights of urban poor Filipinos to shelter and land tenure.

The Serviam Award, which was conceived in honor of the late Manila Archbishop Cardinal Sin, was posthumously given to broadcaster June Keithly Castro for her role in the People Power revolution in 1986, which earned her the nickname as the “voice of the People Power revolution.”

This year’s CMMA awardees were chosen from a highly competitive field of 858 entries across all categories. Here are the winners in each of those awards:

In the Student Category, for Best Student Organ (grade school)—Luntiang Panulat of La Salle Greenhills; Best Student Organ (high school)—Fortibus of Paref Northfield School for Boys; Best Student Organ (college)—Sensus Communis of Batangas State University and Lavoxa Tabloid of De La Salle Lipa; Best Student Literary Publication—Phoenix of Lyceum of the Philippines University Batangas and Confiteor of Batangas State University (special citation only); Best Student Public Service Print Ad—“Just” by First Asia Institute of Technology and Humanities; Best Student Short Film—Hakbang by Far Eastern University; and the Student’s Choice Award for Best Picture—Alagwa by Star Cinema, and Pedro Calungsod by Wings Entertainment (special citation).

In the Advertising Category, for Best Print Ad (Branded)—“Banig” by Alaska Milk Corp.; Best Public Service Print Ad—“Help PH” by PDRF and Smart Communications Inc.

In the Print Category, for Best Children’s Magazine—JC Kids by Foundation For Christ Love-Asia Inc.; Best Youth Magazine—Word & Life by Word & Life Publications; Best Family-oriented Magazine—World Mission by Comboni Missionaries of the Heart of Jesus and Family Matters by Don Bosco Press Inc. (special citation); Best Local Community/Parish Newspaper—Saint John Bosco Today by Salesian Society of Saint John Bosco-Philippines; Best Short Story—“Oasis of Peace and Faith” by Fr. Dave Dominguez, MCCJ; Best Children’s Short Story—“Yohwel, The Beggar of The Chirstmas Night” by Fr. Armand D. Robleza, SDB;

Best News Photograph—“The Right to Vote” by Amper Campaña of Sun Star Cebu; Best Special Feature—“Iwas Dyabetis Type 2 at Huling Yugto ng Pagkasira ng Bato 111 Hakbang…” by Dr. Frances G. Soliven-Quebec MD, PhD, and special citations for “You Must Announce from the Housetops” by Archbishop Thomas Menamparampil, SDB and “Life As It Should Be” by lawyer Alberto Agra; Best Entertainment Column—“Between the Lines” by Fr. Bernard Nolasco, SDB; Best Business Column—“Business Matters” by Francis Kong of The Philippine Star; Best Editorial Cartoon—“The New Pope” by Gilbert Daroy of Philippine Daily Inquirer; Best Comic Story—“Sa Kabila ng Kakulangan” by Ben Gregory Aquino;

Best Opinion Column—“Will Soon Flourish” by Wilson Lee Flores of The Philippine Star; Best Investigative Report—“Cordova: Cybersex Capital?” by Rebelander Basilan, Davinci Maru, Gerome Dalipe and Cherry Ann Lim of Sun Star Cebu; Best News Coverage—coverage of Supertyphoon Yolanda by DJ Yap, Nikko Dizon, Marlon Ramos and Maricar Cinco of the Philippine Daily Inquirer.

In the Radio Category, for Best Student Public Service Radio Ad—“Bingo ng Karapatan” by Adamson University; Best Public Service Radio Ad—“Save Lives: Anti-Abortion” by Bombo Radyo Philippines; Best Branded Radio Ad—“Picture” by Canon; Best Counseling Program—The Love Clinic of Monster Radio RX 93.1; Best Entertainment Program—Radyo Balintataw of DZRH 666, and The Law of the Heart is Love of DWBR 104.3 (special citation);

Best Business News and Feature—Bombohanay Bigtime by DYMF 963 of Bombo Radyo Cebu; Best Drama Program—Radyo Balintataw of dzRH 666 and OFW ug ang bunga sa pagpaningkamot of DYMF 963 (special citation); Best Educational Program—dzMM Red Alert of dzMM 630, and Sa Kabukiran of dzMM 630 (special citation); Best Public Service Program—Imbestigador sa dzBB by dzBB 594, and Search for the Monster Scholar by Monster Radio RX 93.1 (special citation); Best News Program—Bombo News & Views Morning Edition by dzGR 891 Bombo Radyo Tuguegarao; Best News Commentary—Pasada Sais Trenta by dzMM 630, and Bangon na Bayan by dzBB 594.

In the Music Category, for Best Secular Album—“Hulog ka ng Langit” by Regine Velasquez; Best Secular Song—“Pagbangon” by Julie Anne San Jose; Best Inspirational Album—“With You” by Gary Valenciano; Best Inspirational Song—“Hulog ka ng Langit” by Regine Velasquez, and “Para sa ‘yo Ama” by Gary Valenciano (special citation); Best Music Video—“Magkasama Tayo sa Kwento ng Pagbangon” by Star Recording Inc.

In the Internet Category, for Best Web site— by Couples for Christ Foundation Inc.

In the Television Category, for Best Student TV Production—Padayon by Colegio De San Juan De Letran; Best Student Public Service TV Ad—“Tara Na” by Saint Paul College of Parañaque, and “Life Offline” by De La Salle University (special citation); Best TV Public Service Ad—“Hangad” by Pro-Life Philippines, and “After the Storm” by ABS-CBN Corp. (special citation); Best Branded TV Ad—“Munting Sakripisyo” by KFC Buckets of Love, and “Kahati ng Kahapon” by Columbia International Food Products Inc. (special citation); Best Children and Youth Program—Matanglawin of ABS-CBN 2, and special citations for Tropang Potchi and Binoy Henyo”of GMA 7; Best Adult Educational/Cultural Program—Yaman ng Bayan by TV5, and special citations for Born to be Wild and i-Witness by GMA 7;

Best Public Service Program—Reel Time by GMA News TV 11, and Failon Ngayon by ABS-CBN 2; Best Entertainment Program—Who Wants to Be a Millionaire? by TV5, and Mag-TV na ato ni! by ABS-CBN Northern Mindanao (special citation); Best Comedy Program—Pepito Manaloto by GMA 7; Best Station ID—Masayang Muli ang Kwento ng Summer by ABS-CBN Broadcasting Corp.; Best Religious Program—Kasama Natin Ang Diyos by PTV 4, and Visita Iglesia by GMA Network Inc.-Cebu (special citation);

Best Talk Show—Up Close and Personal: A Korina Sanchez Interview by ANC 21; Best Drama Series/Program—Be Careful with my Heart by ABS-CBN 2 and Titser by GMA News TV 11, and special citations for Honesto and My Little Juan by ABS-CBN 2; Best TV Special—Yolanda by ABS-CBN 2, and special citations for Bantay Kaban ng Bayan by GMA 7 and Stories of Bravery: Kerygma TV Holy Week Special by Shepherd’s Voice Radio & TV Foundation Inc.;

Best Special Event Coverage—Saint John Paul II: We Love You by GMA News TV 11; Best News Magazine—Bigtime by TV5 and Brigada by GMA News TV 11 (special citation); Best News Program—24 Oras Weekend by GMA 7 and special citations for Solar Nightly News by Solar News Channel and State of the Nation with Jessica Soho of GMA News TV 11.

Also honored during the 36th year of the CMMA were the 2014 Cardinal Sin Catholic Book Awardees, namely, Spirit Moves by Fr. Christian Buenafe, and Jesus Dacillo, PhD. et. al.; Song of the Babaylan by Grace Nono; The Old Path of Loving Relationships by Bo Sanchez; Life as it should be by Alberto Agra; Morality of the Heart”by Fr. Eugene Salgado Elivera and Fr. Joselito Alviar Jose.


Photo courtesy of PAREF Northfield 

PAREF Southridge AS bags Marketing Award

The Philippine Star



MANILA, Philippines - On the road to new, bigger and better events, that is what the Philippine Association of National Advertisers (PANA) is all about in 2014.   Recently, PANA held its 1st PANAta Marketing Effectiveness Awards at the Shangri-la Makati Hotel, where six winners made history.


Three External Communications excellence awards under Brand Category were given. GMA Marketing and Productions for Del Monte Kitchenomics Branded Content and Integrated Mobile App bagged the award for the Programs category.   For TV, the award went to Golden Arches Development Corp.n/McDonald’s for Kuya, the food company’s unique and heartwarming TVC that touched many hearts.


Splash Corp./SkinWhite’s #Better Me campaign won the award for Digital.


It was a tie for the External Communications Programs award for Cause Marketing as broadcast giant, ABS-CBN Corp.’s Tulong Na, Tabang Na, Tayo Na and Monde Nissin Corp.’ Lucky Me! Kainang Pamilya Mahalaga (KPM) Advocacy both brought home trophies.


Celebrating its centennial year, the Shell Companies in the Philippines pocketed the Internal Communications Programs/Tools category with its I Commit. Think. Act. Work. With Integrity campaign.


For the category Schools and School Organizations External Communications, the PANAta Marketing Effectiveness award went to PAREF Southridge Afternoon School for Edunasyon.


The PANATA Marketing Effectiveness Awards features two major communications categories: External, with works created for a target consumer; and Internal, works that target employees and business partners.


Though this is its first event, the PANAta Marketing Effectiveness Awards is not without strong roots.  PANA originally launched the PANAta as a values-centric competition, and it had a very successful five-year run.  This year, PANA opened entries to industry affiliates, broadcast and print media, public relations and, non-government organizations, and educational institutions.


Re-invented, the PANAta now rewards communications that hit targets, and register growths.  The first six winners of the PANAta Marketing Effectiveness Awards won from 107 entries, and graded based on brand metrics, increased employee satisfaction, as well as improved business partner relationships.


Mr. Ferdie Cruz of PAREF Southridge accepted the award from PANA.

Photo courtesy of Adobo Magazine

Updated July 28, 2014 - 12:00am

PAREF student gets bronze in int’l contest

The Philippine Star MANILA, Philippines - Ashley, an 11-year-old student from PAREF-Woodrose School, Muntinlupa, eventually won the bronze prize for the 2014 International Letter-Writing Competition for Young People last Aug. 6. The first prize winner is a 13-year-old from Bosnia and Herzegovina, while the second prize winner is a 10-year-old from China. The competition had 1.5 million participants and was organized by the Universal Postal Union, a specialized agency of the United Nations. The winners will receive their prizes on World Post Day, Oct. 9.

Ashley Nicole Abalos is accompanied by her grandmother, director general Sylvia Palanca-Quirino of the Carlos Palanca Foundation in receiving a plaque from PHLPost chairman Cesar Sarino, postmaster general Josefina dela Cruz, Education Sec. Armin Luistro and Comm. Virgilio Almario of the Komisyon ng Wikang Filipino when she won first prize in the PHLPost national writing contest last March.

 Photo courtesy of the Philippine Postal Corporation

Updated August 11, 2014 - 12:00am

Birds and bees talk must begin at home

Philippine Daily Inquirer



HEADMASTER Andrew Mullins

Parents should be the first to teach their children about sexuality, an education expert said.

“Parents have to get in first,” said Dr. Andrew Mullins, headmaster of Wollemi College in Sydney, Australia, and author of “Parenting for Character.”

He said it was “very important for parents … to impart to their children sex education because the messages [from] other parties cannot reflect the commitment and love in the family.”

Education Secretary Armin Luistro, who gave the opening remarks, said parents could not simply “pass on the blame to teachers” whenever a school failed to discipline their children.

At the first national congress on home and school collaboration organized by the Parents for Education Foundation (Paref), Mullins said parents should show by example and words that sexuality and relationships are about “loving commitments in the family.”

He said it would be confusing for a child to get the message outside of the home.

“It’s your privilege to have this most wonderful discussion with your child,” he told an audience of parents, teachers and administrators from different schools across the country.

Asked how parents should discuss sexuality with their kids, Mullins said it should not be “in one big conversation.” Rather, it should be in “ongoing, loving, personal conversations with a child.”

“The foundation of a good sex education [should be in place at] 10 years of age,” he said. “By  10, a child … needs to understand the birds and the bees. But … before 10, parents can do a lot to lay the foundation, too… . All of these ideas don’t need to [start] when the child is 10.”

Parents first

As for integrating sex education into the school curriculum, Mullins said what most schools could do was to “give the biology” but parents should talk to their children first.


Otherwise, he said, a child might get the impression that sex education was all about biology when “it’s much more than that.”

He noted that in most countries, sex education was left entirely to the school. But in Australia, he said the best programs always involved parents who were encouraged to talk to their children first.

The congress, with the theme “Together to get there,” aimed to build character education in the home and in the classroom, as well as to strengthen collaboration between home and school.

Mullins warned his audience of the “tsunami of secular influences” from the West that was spreading throughout the world and could result in the “degeneration of the family and of the moral fiber.”

He said, “Your country has not suffered yet that tsunami … but it’s coming.”

Mullins said nobody, except parents, had the right to set the moral agenda for a child’s upbringing. The job of the school was to “support the values of parents.”

“Schools can and should help with parenting support,” he said. “If families don’t succeed in values education, there can be no effective substitute.”

Mullins suggested ways of providing such support, such as having  regular speakers on parenting, regular mailings, inserts in school newsletters, weekly mothers’ groups sessions, mentoring programs, sports focused on character outcomes, etc.

Sheltered environment

“A family and a school should be sheltered environments,” he said. “We are buying time to build strengths of character so the kids will be in a position to run their own lives, think for themselves and avoid most of the bear pits on the way to adulthood.”

He said society should cry out for children corrupted by a media or peer group  out of reach of parents.

In his remarks, Luistro cited Article II Section 12 of the Philippine Constitution emphasizing the role of parents in the upbringing and moral development of their kids, which should receive support from the government.

Stressing that no one could take the place of parents, Luistro said, “I hope your gathering … will allow the Philippines to really present a model for a parent-teacher collaboration that works.”

At the end of the conference, participants led by Paref chair Jose Sandejas unanimously adopted a resolution, which read in part that “the association of parents, teachers, school administrators and the national, regional and division offices [will] enable the continuing formation of educators in their respective responsibilities in the child’s education in character.”



Donate Now


Featured Video

Paref E-Newsletter

Sign up now to our E-newsletter!

Joomla Extensions powered by Joobi